MS Media

Objectives

MS Media Sciences provides students with a comprehensive grounding in the theories, visual communication design and research methods necessary for studying, analyzing and understanding media concepts, communication design and production processes in national and global context.

SEMESTER WISE COURSE PLAN

Semester-1

S.no.

Course Codes

Courses

Credit Hrs

1

MSM701

Approaches to Mass Communication Studies – I

(Compulsory)

3

2

MSM702

Communication Research Methods-I

(Compulsory)

3

3

-

Optional Course to be chosen from list

3

4

-

Optional Course to be chosen from list

3

Total                                                                                                                                            12

 

Semester-2

S.no.

Course Codes

Courses

Credit Hrs

1

MSM703

Approaches to Mass Communication Studies – II

(Compulsory)

3

2

MSM704

Communication Research Methods-II

(Compulsory)

3

3

MSM705

MS Seminars

(Compulsory)

3

4

-

Optional Course to be Chosen from list

3

Total

12

 

Semester-3 & Semester-4

Research Track

Course Codes

Course (s)

Credit Hrs

MSM706

Thesis

       6

Total

                                                                 6                                    

 

Elective Courses List Media

Code Course

Course Title

Credit Hours

MSM611

Pakistan Media Prospects & Challenges

3

MSM612

Communication

3

MSM 613

Crises Communication

3

MSM 614

Media Sociology

3

MSM 615

Online Journalism: Challenges and Strategies

3

Note:   If a scholar opts for MS Media Sciences through course work, he/she has to select two courses in semester 3 from the given lists of optional courses.

 

LISTS OF OPTIONAL COURSES

 Optional Courses: Media

S.No.

Course Codes

  Media Courses

Credit Hrs

1

MSM708

Mass Media, Culture & Society

3

2

MSM709

Philosophy of Social Sciences

3

3

MSM710

Theories of Influence on Media Content

3

4

MSM711

Pakistan Media Prospects & Challenges

3

5

MSM712

Media Debates

3

6

MSM713

International Communication

3

7

MSM714

Media and Politics

3

8

MSM715

Media Sociology

3

Optional Course:  Media Production

S.No.

Course Codes

Media Production Courses

Credit Hrs

1

MSM716

Framing , Reframing and Un-framing Cinema

3

2

MSM717

Cinematography

3

3

MSM718

Media Production

3

4

                  MSM 719

Editing Techniques

3

Optional Courses: Communication Design

S.No.

Course Codes

       Communication Design Courses

Credit Hrs

     1

MSM720

  Design Information, Technology and   Entrepreneurship

3

2

MSM721

      Digital Media

3

3

MSM722

      User Interface Design

3

4

MSM723

    Visual Literacy & Visual Ethics    

3

 

Optional Courses: Media Management

S.No.

Course Codes

Media Management Courses

Credit Hrs

1

MSM724

Media Management and Marketing

3

2

MSM725

Media Managerial Communication

3

Note:  The department will offer a combination depending on the availability of the concerned faculty and number of courses.

Assessment

Assessment of the students for each course (other than dissertation) in the MS Program will be carried out according to the following formula:

Sessional (Assignments, Quizzes, Projects / Presentations/Research Article/ Documentary/ Drama/ Film/Online Assignments/Others) =     30%
Midterm Exam =               20%
Final term exam =             50%